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We happen to be in the middle of releasing a huge advertising campaign for Extreme Tan and Smoothies, we are pushing out some tremendous offers for Back to School and Homecoming. Our ad campaign started with a social media campaign on Twitter, Facebook, My Space, our blogs and 100′s of other internet based sites.
Once the initial release was completed on the web and the hundreds of places we market online we moved on to a 100,000 drop full page print ad in America’s Favorite Coupon Book. With the first couple of stages already under way for our gorilla marketing campaign it’s now time for the Billboard ad’s, I decided to change things up from our traditional billboard ads and do something that is fun for the girls that work at the tanning salons.
We decided to feature two girls from one of our salons each on their own billboard that will be placed around different areas of Clearwater, Largo, Seminole and St. Petersburg Florida in just a few days. I decided to tweet pictures of the girls before, during and after the professional shoot that Clear Channel Outdoor was doing, it’s always a blast doing business with Mike Barbaro from Clear Channel.
Here are some of the pictures I tweeted with Uber Twitter.
Kandra before the shoot
Melissa puts Lip Gloss on Kandra
Melissa with her Extreme Tan and Smoothies I Tan Naked shirt on
Kandra in her Bikini top with Melissa
Kandra looking at the other camera 
Lakin and Kandra after the shoot
We are hoping to have Lakin as one of the girls on the next billboard, but Lakin’s super shy and hasn’t made her decision yet. Who knows maybe a few of you can show your support for Melissa and Kandra and leave a comment letting Lakin know you would like to see her do it, you never know she might read the blog and say… “Hey why not!”
Watch out for the proofs from the billboards, as well as, some super high quality pictures from the photographer. Have a great Thursday!
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